For Project 3 of my second-semester core typography 
class, I was given a prompt to “develop a promotional, 
public communication that confronts aspects of medium 
and size through the design of a poster and supporting 
social media advertisement” for Incorporations: The Body
as Source, a lecture series presented by the American 
Institute of Architects at Cooper Union. My goal was to interpret the poster as effectively as possible using the information I was given.  

Below is the text given to frame and visualize my design:
 
“Presented by the American Institute of Architects (AIA) Architects and urban planners have long recognized 
the importance of centering users and their needs in development of public building—but such structures, 
as human-centered as they may be, inevitably disconnect 
the person from nature and the remainder of the built environment. This series of investigational lectures asks whether that environment can be not merely a container 
for humanity, but an extension of the body—its structures, processes, and functionality—to live within the world as 
the bodies that inhabit them do. Can architecture learn 
from our biological systems and physiognomic materiality 
to create living environments that are more efficient and interactive, more sustainable, and more welcoming, both aesthetically and pragmatically and inclusively, to the 
diverse population at large?”  

The featured presenters: Diébédo Francis Kéré, SANAA, 
and Rem Koolhaas.

Click on photos to enlarge.